The Long-Term and Short-Term Difference of Goals vs Objectives

Marketing goals and objectives differ in the time frame needed to achieve each. Goals typically have a long-term focus. Objectives support the goal and typically have a shorter focus with specific milestones, perhaps monthly assessments to check performance. For example: Your goal is to increase awareness for new products. This could be supported by an objective of contacting 10 new customers each week.

Set goals based on your company’s current strengths and weaknesses. If your strength is a great new product line with employees who are well trained, but your weakness is poor foot traffic – you will fail to meet your desired sales numbers. Getting more potential customers in the door should be your primary goal. What marketing objective can you try this week to increase foot traffic? You may find it helpful to create a calendar based on realistic dates by which you can measure results.

Breaking down big marketing goals into specific objectives gives you a road map to divide and conquer each one until you’ve reached every important marketing destination.

If part of your marketing objective is to become better at establishing, nurturing, and maintaining a meaningful relationship with existing and prospective clients, then you may want to look at e-Relationship. We do this for our clients month-in and month-out – a true 24/7 digital marketing assistant. This ensures you are ‘top of mind’ when each of your prospects and clients are ready to take action. E-Relationship’s genius lies in a multimedia communication strategy where relationships are built and strengthened via the automatic delivery of several ‘touch-points’ throughout the year. Each ‘touch point’ is a personal and compelling message received directly from the advisor. With real-time leads through email (and/or text), no long-term contract, a powerful and robust system at an affordable price – getting the further details on our system will let you decide why we are the best e-Marketing system in the industry for financial advisors.

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