As in most industries, change is rapid in the financial world. It simply is not enough to provide only basic information about yourself and your company online. Clients and prospects are looking for detailed answers. If your firm can’t answer their initial questions, they will turn to your competitors.
According to the Bureau of Labor Statistics, there are approximately 263,000 financial advisors in the United States across a variety of industry channels. Research shows that investors visit multiple financial advisor websites before initiating contact with a chosen few, and savvy investors say they look for a website that is consistent with their own core values…so it is vital that you possess your own website. It should be a website that offers visitors much more than just a few blurbs, and one that isn’t simply “hooked onto” your corporate home office site.
Unless you’re already making too much money, you already have literally tons of the world’s most loyal clients and don’t need to support them in any way online, and there is no possible reason you wish to control the messaging around your own business, your website should be a modern, custom “click and mortar office” that personally brands you! Your site should be uncluttered, responsive, and leave potential clients with a clear impression of the mission and values of your firm.
In an industry built by forming relationships with clients you hope to be working with for many years to come, a well-designed website will show prospects just how you stand out from your competitors. A good website is like an ever-professional and trustworthy employee who is dressed on point, always happy and ready 24/7, 365 days a year to help your clients and prospects with information regarding your firm.
Have you recently asked yourself, “Why should someone trust you to handle their money?” There are so many advisory firms who offer similar services; does your website currently act as an essential marketing tool to showcase your unique qualifications and integrity? Does it give people reasons to trust you and capture their information in an inbound, un-salesy way? These are details that high net worth prospects look for when making their choices.
If you answered yes to any of the above questions, there is a website design firm you should look into. They work solely with advisors in the financial industry. Advisor Branding Sites, a division of e-Relationship, is a brilliant, turn-key solution of six ready-to-use designs and frameworks which ABS customizes for you in a matter of weeks, not months. Simply choose your website plan and the ABS personalized collaboration process makes the intake process easy! You can relax while the design and development team does the work. ABS team members have over 20 years’ of experience building easy-to-navigate websites for financial advisors that are proven to increase revenue and profitability and build loyal client relationships. Give them a call today at 1-800-851-8169.